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Set Color Mode
All files must be CMYK. If your art was not created in or converted to CMYK, do so now
1. (Image>Mode>CMYK Color) 
What is CMYK color mode?
The color mode of submitted files must be CMYK. If your files are submitted using any other color standard, such as RGB or Pantone, they will be converted to CMYK. Conversion from one color standard to another may cause colors to shift.
Does your artwork contain gradients? Gradients are commonly used in printing and in most instances produce good results. Gradients can be represented in a file as a mathematical equation (Vector) or rendered by the application into a series of pixels (Raster). Whether created as rasters or vectors, gradients below 10% may not reproduce accurately.
Does your artwork contain solid black?  When you want an area of solid black within a document, 100% black (K) will not result in a solid, saturated black. Instead, use Rich Black, as represented by C:50% / M:40% / Y:40% / K:100%.
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